Sebastian's Shape Your World campaign was about breaking convention to take hold of what you can control to create something you love. Shape your look. Shape your day. Shape your world.
The Shaper line of products (don't call it a hair spray) was the perfect pairing for this message since they lift, hold, and transform hair into any style.
For the social component, we rented a minimalistic warehouse in downtown L.A. for a high contrast, urban vibe - shooting in black and white to capture Sebastian's iconic moody aesthetic. We projected film on our models to quickly communicate that Shapers can withstand any weather or the longest days. Videos appeared on Instagram and Facebook with a paid push.