Wealthfront “French Toast”
Broadcast · Video campaign
With more ways than ever to invest come more schemes to “get rich quick.” While concepting Wealthfront’s video campaign, we landed on the insight that “trading isn’t investing.” We contrasted the latest meme stocks and trends that disrupt the market with Wealthfront’s curated portfolios that make it easy to build long-term wealth. (And had a lot of laughs doing it.)
Collaborated with Stink Studios · Directed by Jack Turits
For our shorter spots, we peeled back another layer on our characters – revealing the chaos and confusion of always on, all-in investing.
