Sebastian Professional
Video Campaign · Social Campaign
Sebastian Professional is known as the rebellious beauty brand, offering hair products that let people create high fashion runway looks for the everyday. The Shape Your World campaign was about taking hold of what you can control to create something you love. The Shaper line (don’t call them hair spray) was the perfect pairing for this message since they lift, hold, and transform hair into any look.
We rented a warehouse in DTLA and shot in black + white to capture Sebastian’s iconic high contrast aesthetic. We projected film on our models to visually communicate Shapers’ ability to withstand the elements – or just a day in the life.