Book of Mormon
Branding · OOH · Digital
I was the writer on the team that created the brand identity for the hit Broadway show. In addition, we promoted the debut of Book of Mormon with weekly ads in the New York Times, a strong web presence, and lots of outdoor ads around NYC. I also wrote a monthly spot in New York Magazine inspired by current events. Some samples shown, from circa 2011, are for the NY legalization of same sex marriage, Rupert Murdoch scandal, and national financial crisis.
Book of Mormon remained the hottest ticket on Broadway long after its debut. People were worried that tickets would forever be sold out. More shows were added and this NY Times banner was subtle reassurance that the Mormons weren't going anywhere.