Simple everyday choices can evolve into amazing things.
Movements even. And it all starts within. Our campaign, Cultivate Good From Within, was born from the idea that Kevita kombucha evokes a different effect for everyone — a visceral feeling that's hard to put into words, but it makes you feel good. Which affects the way you move throughout your day. Which affects the way your neighbor moves throughout their day. When you feel good, you do good.
At the top of the year, we bypassed the typical New Years Resolution promotion and instead proposed a whole year of positive resolutions. We created a social calendar around mindful topics like food, art, nature. The Kevita blog would feature interviews with people cultivating good and tips on how to live well in small ways every day.
For social channels, we created Kevitaisms – uplifting, cheeky phrases of encouragement.