Beats by Dre - Rise Up

The amazingly talented Jayanta Jenkins envisioned this spot featuring Serena Williams as she prepared to win her 22nd major. Serena's story is one of adversity, health obstacles, and comebacks. It's one of victories - inspiring our generation to ‘RISE UP’ a thousand times again. 

 

The team and I fleshed out a full campaign around this including a special cut that ran on the giant digital billboard in the middle of Times Square.The campaign's anthem was set to Andra Day's 'Rise Up' for which we put together an album promo to run simultaneously.

 

Client
Beats By Dre
Project
RISE UP
NAture of work
Broadcast, Digital, OOH, Social
...

Latest works