Coffee Bean and Tea Leaf

Coffee drinks all look the same — this is where copy comes in.

I was a freelance copywriter for Coffee Bean & Tea Leaf for several years — working on many new drink launches, holiday campaigns, special promotions, and packaging rebranding for digital and in-store locations around the world. The brand's signature tone is cheeky and playful, which made it a fun account to work on.

Coffee Bean and Tea Leaf
Selection of work
NAture of work
In-store, Website, Digital, Social

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